Diploma of Marketing and Communications
Diploma of Marketing and Communications (BSB52415)
Course Duration: 40 Weeks (including holidays)
Intake Dates: Jan, April, July & Oct
<Cost: Please visit 
CAC-2018-Indicative-annual-tuition-fee
Description
The qualification is designed for people who wish to work in a supervisory role and can be utilised in a variety of business environments. Students will learn t understand the marketing concept, interpret market trends, implement marketing activities and promote products and services. Students may be new to marketing field or have marketing experience without formal qualifications.
Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB42415 Certificate IV in Marketing and Communications.
- 18 years or older
- IELTS 5.5 or higher; or completion of any equivalent ELICOS program
- Satisfactorily completed the equivalent of Australian year 12, Certificate IV or higher
Job roles
Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:
- marketing manager
- marketing team leader
- product manager
- public relations manager
Course Delivery
At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.
Pathways Information
Further training pathways from this qualification may lead to a relevant Advanced Diploma qualification.
Course Structure
Students will need to complete the following 12 units of competency to attain the qualification.
| Unit code | Unit name | Core / Elective |
| BSBADV507 | Develop a media plan | E |
| BSBFIM501 | Manage budgets and financial plans | E |
| BSBLDR502 | Lead and manage effective workplace relationships | E |
| BSBMKG501 | Identify and evaluate marketing opportunities | E |
| BSBMKG502 | Establish and adjust the marketing mix | E |
| BSBMKG506 | Plan market research | E |
| BSBMKG507 | Interpret market trends and developments | C |
| BSBMKG514 | Implement and monitor marketing activities | E |
| BSBMKG515 | Conduct a marketing audit | E |
| BSBMKG516 | Profile international markets | E |
| BSBMKG523 | Design and develop an integrated marketing communication plan | C |
| BSBPMG522 | Undertake project work | C |
*Conditions apply
Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy. Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.
