Advanced Diploma of Marketing and Communications
Advanced Diploma of Marketing and Communication (BSB61315)
Course Duration: 45 Weeks (including holidays)
Intake Dates: Jan, April, July & Oct
Cost: Please visit 
CAC-2018-Indicative-annual-tuition-fee
Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB52415 Diploma of Marketing and Communications.
- 18 years or older
- IELTS 5.5 or higher; or completion of any equivalent ELICOS program
- Satisfactorily completed the equivalent of Australian year 12, Diploma or higher
Job roles
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- marketing director
- marketing strategist
- national, regional or global marketing manager.
Course Delivery
At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.
Pathways Information
After achieving this qualification candidates may choose to undertake studies at higher education level.
Course Structure
Students will need to complete the following 12 units of competency to attain the qualification including 3 core units and 9 electives.
| Unit code | Unit name | Core / Elective |
| BSBADV602 | Develop an advertising campaign | C |
| BSBCUE605 | Develop and maintain a customer engagement marketing strategy | E |
| BSBINM601 | Manage knowledge and information | E |
| BSBINN601 | Lead and manage organisational change | E |
| BSBMGT605 | Provide leadership across the organisation | E |
| BSBMGT616 | Develop and implement strategic plans | C |
| BSBMGT617 | Develop and implement a business plan | E |
| BSBMKG603 | Manage the marketing process | E |
| BSBMKG605 | Evaluate international marketing opportunities | E |
| BSBMKG606 | Manage international marketing programs | E |
| BSBMKG607 | Manage market research | E |
| BSBMKG609 | Develop a marketing plan | C |
*Conditions apply
Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy. Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.
